Lorne's mind is in constant motion. He's a visionary, and a genuine marketspace trailblazer. Which probably accounts for the remarkable growth of our Research Services group under his leadership. Formerly a sought-after expert in public opinion polling, Lorne founded Forum Research in 1993 and made a shift towards research in customer retention.
"In the networked economy, most successful companies will seek only one competitive advantage — the ability to acquire and retain customers. Forum will help clients win in their categories by enabling them to improve levels of customer satisfaction through actionable information."
With an insatiable appetite for knowledge and a M.B.A. and a Ph.D. in Marketing already under his belt, Lorne earned four additional graduate degrees while building his impressive career in market research at Bell and Pricewaterhouse Coopers. He has also taught at Penn State University and the University of Toronto. It seems impossible to find a topic outside the reach of Lorne's wide ranging intellect. With his clear sighted, informed vision directing the Research Services group at Forum, we continue to be cutting edge leaders in the field.
