Corporate Reputation Management Solutions

Dashboard Indicators

Managing key stakeholder relationships is clearly critical to long term corporate success. Stakeholder relationship management, however, should not operate in isolation from corporate reputation and image management. It is universally accepted that corporate reputation is an important intangible asset to a firm. It must be measured and managed as well. It affects the actions and behaviors of your customers, employees, the general public, the financial community, special interest groups and so on – and many of these actions and behaviors can have a direct or indirect impact on your bottom line.

How does our Corporate Reputation compare to our major competitors?

How are we performing vs. our internal key indicators (KPIs)?

How does our Corporate Reputation compare across our various stakeholders?

Knowing what your corporate reputation is represents only a part of the story. You must also know what to do about how you are perceived by your stakeholders. But for many companies, a critical first step involves understanding how their reputation stacks up – in effect, how they are currently perceived by their stakeholder communities of interest. For our clients, this ‘dashboard’ can include metrics that identify...

Your performance on such factors as; business practices and ethics, financial stability, corporate philanthropy, environmental consciousness, employee treatment, service or product reputation
The ‘messages’ that are already in your stakeholder’s minds
How your image and reputation compares from one stakeholder group to the next
How you compare to competitors and other meaningful benchmarks
Performance relative to some standard or as inputs to a strategic management system such as the Balanced Scorecard