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Ad Hoc & Tracking Research

Some examples of our ad hoc & tracking research include:

  1. Customer Satisfaction/Retention (CRM)
  2. Brand Equity
  3. New Product Evaluation
  4. Usage & Attitudes (U & A)
  5. Pricing Studies
    1. Price Elasticity - Conjoint and Discrete Choice Analysis
    2. Price/Value Mapping
    3. Revenue Modeling
    4. Competitive Pricing Analysis
    5. Right-Pricing New Products
    6. Trade Channel Analysis
  6. Focus Group Facilitation
  7. Customer Focus Change Management
  8. Executive Interviews
  9. In-depth B2B Surveys
  10. Mystery Shopping
  11. Advertising Awareness
  12. Call Centre Evaluation

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